Research into Local Newspapers: The Haverhill Weekly News

The Haverhill Weekly News

Name of paper
The name of the paper is the 'Haverhill Weekly News'. The way that the name is set out is slightly different to the others that I have looked at. This is the only newspaper that has the area that the newspaper is based in a smaller font than the name of the paper. Despite this, 'Haverhill' still has a reasonable amount of attention drawn to it. This is because it is centred above 'WEEKLY NEWS'. 'WEEKLY NEWS' is written in two different colours. Blue and grey. The blue 'weekly' stands out a lot more than the grey 'news'. The attention is initially drawn to this, and then to 'Haverhill' and 'news'

Layout

The layout of the page is fairly simple. It is set out fairly mirrored and parallel; the size and shape of the box that the name of the paper is set out, is parallel to the way that the advert is set out at the bottom of the page.

Content

On the right hand side of the paper, there is a fairly narrow column that shows the reader what the rest of the newspaper includes. Similarly to the Halstead Gazette, this gives allows the reader to know whether or not the articles that the paper includes would interest the reader, and they do not have to flick through the paper to be able to do this.
Advertisements

The advertisements on the front page are fairly limited when it comes to this newspaper, unlike others that I have looked at, there is only one advert filling the width of the page, at the bottom. This advert is for a local Property Service, 'CXG Property Services' This advert is on a written plain red background. This is the only red on the page, this makes it very bold and it stands out. The writing is mostly in white, which stands out against the red background. Facebook and Twitter logos are also shown in the bottom left hand corner of the advert, this draw more attention to the advert because it draws in a much larger audience as in total, there are 600million people who use Facebook.

Photographs

There are only two photographs on the front page. one of them is at the top of the page, overlapping 'News'. This draws attention to the headline that the picture relates to. The second of the photographs is for one of the articles on the front page. This is in colour and shows all of the people involved in the article.

Articles

There are two articles on the front page. One of them has a photo, and one of them doesn't. In my opinion, this looks better than having lots of photos, one for each article, as it may look fairly cluttered with all of the other images on the page. The first story that appears on the front page (to the left of the photograph) is the story that links to the bold headline. This is about Haverhill's Crown Health Centre. The article next to this one is outlined by a black box, this shows that there are two different articles on the front page. This article is also written in a different font, again highlighting that it is a second article. This has a smaller head line than the one that it continued onto page 3.

There are also other headlines on the page, just above the main headline. These are written in two different colours, and one is written in capitals. This draws individual attention to each headline, again allowing the readers to see if the articles would interest them.

Page 2

There are four articles on the second page. 3 of them are fairly small and they all fit into one column half the size of the page. The main article almost fills up half of the page. and there are three photographs that relate to this article. The main article is about local businesses. This would be a fairly universal topic for readers to engage in, seeing as small towns are usually interested in what their own people have to offer in terms of business, rather than supporting huge businesses that they don't really have any connection with. The large photograph at the top of the page is of ten people who have their own businesses in the local area of Haverhill. They are all named in a caption on the right side of the page.

There is a second photograph for this article, which is a photograph of a man who won the business of the year award. The third photograph is of a woman who competed in The Apprentice, she hosted these awards.

There is one advertisement on this page, but compared to others that I have looked at, it is fairly big. It is an advert for a local pub, in Haverhill. It also shows the forthcoming events in the pub, along with a photograph of someone that I assume played in the pub recently.