Thursday, 1 July 2010

Logo Ideas and Inspiration

The logos that I have looked at for local newspapers tend to consist of similar conventions:
1. Black font is used for the area
2. Coloured font is also used, usually red
3. The area is written in smaller font than the title of the paper
4. The area that the newspaper is based comes first
5. Most of the logos have words in capital letters (except the Haverhill echo)
The following images are of the logos that newspapers have local to me:









All of the above newspaper logos are fairly similar when it comes to font, it is all very easy to read and the area where the newspaper is based is always in a smaller font than the name of the paper, e.g. 'Gazette' or 'Times'.
The following images are images that I have created using a program called GIMP (Generation Image Manipulation Program), I have looked at and studied fonts and presentation of the logos that local and national newspaper have, and I have taken what I have found out into consideration when I created the following images:
The image above is my first idea. I was influenced to create this one by the Suffolk Free Press' logo. For this, I have used a very similar font along with a fairly similar lay out. I decided against using blue in any of my ideas because I felt that it would appear odd to write the word 'Heart' in any colour that was not red or pink etc. and seeing as pink is not a very suitable colour for the name of a newspaper as it is often conceived to be a stereotypical feminine colour, red would be the best option for me to use.

For the image above, I have used two different fonts. I have also set it out in a similar way to the first with 'The Essex' in a smaller font to 'Heart' and centred between the H and T. This draws attention to both where the newspaper is based, and what the newspaper is called. Despite this, I do not like how the two fonts are used in the same title. I feel that this looks fairly odd.
For the image above, I have chosen to use a more delicate font. I feel that this isn't bold enough to be the title of a newspaper. It would not stand out on a newspaper. I also chose not to write'The Essex' in complete capitals. I feel that this is also not very bold and it does not stand out in the way that I want it to. The image above I have again used two different fonts, but this time, they are more similar. I feel that both fonts are fairly comical and cartoon-like. This isn't appropriate for the newspaper that I want to create.
In this image (above) I chose to use a more serious, blunt and standard font. I do feel that this font is fairly appropriate for the type of newspaper that I want to create. I also like having 'The Essex' lined up with 'Heart', but I think I prefer having 'The Essex' central above 'Heart'.
Despite the things that I like about this idea, I feel that it isn't creative enough for the newspaper that I want to create.
This is my final idea. I have used the same font, but 'Heart' is written in bold and 'The Essex' is not. I feel that this is quite a creative idea, but I'm not very sure about having 'The Essex' the same size as 'Heart'. I feel that it looks a lot better to have either one or the other bolder or bigger than the other. I also overlapped the x and the t for a furthered creative effect. Despite liking this, I feel that it looks slightly unproffessional and like I did it by accident.

Despite the fact that I prefer my first idea, I have decided to ask others which they prefer.

These are the results that I received in a table that I made in Microsoft Word:


This backs up my choice of the first style, so this will be the one that I use on my website and my newspaper.

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