1. Black font is used for the area
2. Coloured font is also used, usually red
3. The area is written in smaller font than the title of the paper
4. The area that the newspaper is based comes first
5. Most of the logos have words in capital letters (except the Haverhill echo)
The following images are of the logos that newspapers have local to me:




All of the above newspaper logos are fairly similar when it comes to font, it is all very easy to read and the area where the newspaper is based is always in a smaller font than the name of the paper, e.g. 'Gazette' or 'Times'.
The following images are images that I have created using a program called GIMP (Generation Image Manipulation Program), I have looked at and studied fonts and presentation of the logos that local and national newspaper have, and I have taken what I have found out into consideration when I created the following images:



For the image above, I have chosen to use a more delicate font. I feel that this isn't bold enough to be the title of a newspaper. It would not stand out on a newspaper. I also chose not to write'The Essex' in complete capitals. I feel that this is also not very bold and it does not stand out in the way that I want it to.


In this image (above) I chose to use a more serious, blunt and standard font. I do feel that this font is fairly appropriate for the type of newspaper that I want to create. I also like having 'The Essex' lined up with 'Heart', but I think I prefer having 'The Essex' central above 'Heart'.
Despite the things that I like about this idea, I feel that it isn't creative enough for the newspaper that I want to create.

This is my final idea. I have used the same font, but 'Heart' is written in bold and 'The Essex' is not. I feel that this is quite a creative idea, but I'm not very sure about having 'The Essex' the same size as 'Heart'. I feel that it looks a lot better to have either one or the other bolder or bigger than the other. I also overlapped the x and the t for a furthered creative effect. Despite liking this, I feel that it looks slightly unproffessional and like I did it by accident.
Despite the fact that I prefer my first idea, I have decided to ask others which they prefer.
These are the results that I received in a table that I made in Microsoft Word:

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