Questionnaire - What do you expect to see on the front page and the second page of a local newspaper?

What do you expect to see on the front page and the second page of a local newspaper?

Front page:

Would you expect to see more than one advert on the front page of a local newspaper?

[ ] Yes [ ] No [ ] Sometimes


2. On the front page of a local newspaper, would you favour to see a photograph taking up more of the page than the article?

[ ] Yes [ ] No [ ] Sometimes

3. Would you expect to see coloured print on the front page of a local newspaper?

[ ] Yes [ ] No [ ] Partly

4. How would you expect the name of the paper to be presented?
(e.g. font, colour, format, size)

……………………………………………………………………………….

……………………………………………………………………………….

……………………………………………………………………………….

5. Which of the following titles would be best suited to a newspaper based over the whole of Essex?

[ ] ‘The Essex Heart’
[ ] ‘The Essex Moon’
[ ] ‘The Essex Times’
[ ] ‘The Essex Free Press’


6. Are you more likely to read a front page article if the title is short and catchy or descriptive?

[ ] Short & catchy [ ] Descriptive [ ] Depends on the story

7. How many miniature stories would you expect to see on a front page of a local newspaper?
[ ] One [ ] Two [ ] Three or more



8. Would you expect to see any other photograph on the front page?

[ ] Yes (If so, tick below) [ ] No

[ ] Adverts
[ ] Miniature stories



9. Are you more likely to read through the whole newspaper if the front page is well set out and includes an article of your interest?

[ ] Yes [ ] No





Second page:

Would you expect to see more news articles on the second page rather than the first?

If yes, roughly how many?
[ ] 2 [ ]3/4 [ ]5/6 [ ]6+


Would you expect to see more photographs on the second page of a newspaper than the first?

[ ] Yes [ ] No
[ ] It depends ……………………………………………………………


Would you expect to see coloured print on the second page?

[ ] Yes [ ] No [ ] Partly


Tick as many of the following that you expect to see any of the following information on the second page of a local newspaper?

[ ] Weather forecast [ ] Contact information

[ ] Advertisements [ ] Other………………………………...






Would you expect to read more detailed stories on the second page rather than the front page?

[ ] Yes [ ] No [ ]It depends …………………………………

How many miniature stories would you expect to read on the second page of a local newspaper?

[ ] 1 or 2 [ ] 3 or 4 [ ] 5 or 6 [ ] 6+


I have collected half of my results in the table below: